Behind The Stitch

In 2016, a moment of simple creativity sparked something special. Armed with a yellow sticky note and black pen, a stickman doodle paired with a famous movie quote was born. This humble beginning gave rise to Iconic Doodles, a playful art project on Instagram with a vibrant yellow theme that quickly gained traction. 

One doodle in particular stood out - a simple figure with hands clasped, quoting a scene from the Godfather Part 3 - "Just when I thought I was out, they pull me back in." This stickman, affectionately known as The Dood, would become a symbol used to represent the page.

As Iconic Doodles evolved, so did the art. Detailed artwork, stencils, and custom commissions followed, along with a dedicated studio. Life's seasons slowed the art, but The Dood's charm and spirit lingered. It was time for a new canvas - clothing. And so, Doodle & Stitch was born, blending art, storytelling, and style into wearable pieces. Built on bold colours and driven by creativity, we're excited to share our journey with you. 

Welcome to Doodle & Stitch.